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Banner Design :: Web Banner Ads :: Professional Banner Ad Design :: Low Cost :: Fast :: No Advance Payment* ::
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Why choose banner ads for promoting my business on the Internet?
Banners are a very versatile piece of web advertising medium and remain one the most popular forms of web advertising. Banner advertising is one of the most effective methods for promoting your business on the Internet. Available in a variety of shapes and sizes, banner ads and button ads offer the combination of both text and images to promote your business and/or services, quickly and effectively. Almost every website you encounter will carry some form of banner advertising. Banners are widely used and accepted by website publishers. Banners undoubtedly improve Internet visibility and provide vast opportunity for increasing traffic to your website. Many websites generate a large part of their revenue through banner advertising.
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Banner sizes - what size banners work best?
The FULL BANNER SIZE 468 x 60 pixels
The full banner, size 468 x 60 pixels remains the most popular banner size. The full banner generally occupies the space at the top of a web page, below the website header, as shown above. The full banner can been seen on almost every website you will encounter.
The full banner was the first banner size to be developed for banner advertising on the Internet. It’s well known for being the ‘original’ banner. Now many banner sizes are available offering variations in shape and size, however the full banner still remains a favourite, and is high on the list of banner sizes that work best.
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The SQUARE BUTTON SIZE 125 x 125 pixels
Whilst the full banner remains extremely popular, the 125 x 125 pixels square banner/button becomes more and more popular for web advertising since it requires less width and can be neatly tucked along side text to the right or left of a web page.
A well designed banner alone is not enough to successfully promote your business on the Internet. You need publishers to place your advertising banners on their websites. It is therefore, important to provide publishers with a variety of banner and button designs as well as a variety of banner and button sizes. Making your banners attractive to publishers is a crucial element that must be a first consideration when using banners to promote your business. Untidy banners make for untidy web pages, publishers will not want to place a banner on their web pages which compromises the look of their website. A similar situation arises if a variety of sizes are not available. A publisher might have space for a neat square button, but not the space for a full banner, if your promotional banners offer only a full banner design, then the publisher will look to another advertiser who is offering a creative of ideal size. So professional design, variations in design, and a variety of sizes are the key to pleasing publishers and getting the most from your web advertising.
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The SKYSCRAPER BANNER SIZE 120 x 600 pixels
Skyscraper banners are perfect for providing lots of information clearly and precisely. They also give room to a more visually creative design using larger images, stronger fonts and a greater combination of colours. A skyscraper banner measures 120 x 600 pixels and is generally placed to the right hand side of a web page. Often a skyscraper banner creates a form of border and can, when designed well, enhance the presentation of a publisher’s page quite considerably. Almost acting as layout region, it can be used to centralise blocks of text.
Height, width and presentation are not your only considerations – click here for what else you should know about banner sizes and banner ads.
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What else should I know about banner sizes?
Banner size isn’t all about width, height and presentation. It is also about bytes. Very large graphics can take a considerably long time to download; publishers do not want their websites slowed down by advertiser banners. It is important that your banners have a fast download speed, preferably less than 3 seconds for a 460 x 60 full banner when using a speed of 128k or faster. A good banner designer will always check actual size in pixels, and actual size in kilobytes during a test exportation of a banner. This is one of the difficulties banner designers often
face. Creatively artistic banners have to be designed within the limitations of both size and speed, for a banner to be widely acceptable and versatile. Often a designer will initially produce a stunning, eye catching banner design, but will have to perform many variations on the original design, before arriving at a stunning, eye catching banner which performs satisfactorily. Static banners rarely cause problems for banner designers, however animated banners can present much that must be overcome.
When creating animated banners it is best to work with a maximum of 3 frames, but this will vary depending on the amount of content each frame is carrying. So when attempting to design your own banners, be certain to run a test exportation of your finished piece and check that the pixels size is in accordance with standard sizes, and that your banner downloads within 3 seconds using a 128k speed or faster. If it doesn’t, then perform alterations to your design, until you are confident that your finished banner meets an acceptable and welcomed size.
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What are popular banner and button sizes?
Popular Banner Sizes
234 x 60 pixels Half Banner
120 x 240 pixels Vertical Banner
468 x 60 pixels Full Banner
120 x 600 pixels Skyscraper Banner
The above banner sizes are standard size banners
You can view the actual size of the above popular banner sizes by clicking here
Popular Button Sizes
125 x 125 pixels Square Button
120 x 60 pixels Button
88 x 31 pixels Micro Bar
120 x 90 Button
The above button sizes are standard size buttons
You can view the actual size of the above popular button sizes by clicking here
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Animated banners or static banners which performs best?
Static banners can be highly effective. It is always worth offering website publishers the choice of both static and animated banners. Generally speaking, animated banners do perform better. Apart from being more visually outstanding, animated banners carry more text, frame by frame, enabling an enhanced informative design. When a web page loads, a visitor will almost certainly spot something that moves, before spotting something that remains still. The eye is naturally drawn to movement. However, when creating animated banners it is vital that your banner design is eye catching, but not too loud, too intrusive or obstructive. The message your are broadcasting by way of your banners should be distinct, concise and tasteful. Often the most simplest of design reaps the greatest rewards. It is also essential to remember that your banners reflect the image of your business. It is therefore, very important that your image is enhanced by your banner advertising campaign and not caused detriment.
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How can I get my banner ads displayed?
Banner Exchange programmes are an excellent way to get your banner ads published on various websites. They generally operate on a credits system and require a small amount of script to be placed in to the body of your web page. This means you will display banner ads on your website belonging to others in the programme. When an Internet user visits a page of your website, which displays another’s banner, you will receive credits. These credits are exchanged for banner displays of your banner ads on others websites.
To help you get started with the publishing of your banners you can click here to see a list of Banner Exchange Programmes.
Many quality websites, including major search engines invite you to advertise with them, by placing banners on their websites. You will find many directories and website submission services giving space to banner advertisers. The possibilities are almost certainly endless. You will also encounter many websites that invite you to advertise during the course of your natural Internet movements. Like Bip Banners, where you are now, we provide free and cheap advertising space for those wishing to advertise using a 125 x 125 square button. A good keyword phrase, to start you off on your search for a banner ad publisher is ‘advertise with us’.
The most advantageous way to expose your banner is to have it published on websites with a common interest, this helps to drive targeted traffic to your website. Advertising Marketing Affiliate Services are ideal for this purpose.
Click here for ways to find publishers who will publish your banners on webistes with a common interest/related web content.
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How will banner ads drive targeted traffic to my website?
Website publishers welcome banner ads, and a well-designed banner placed on a website with content of common interest will drive targeted traffic to your website. For example, your business is selling jewellery. Your banner ads are placed on websites offering online shopping services, gifts, matchmaking websites, and/or websites offering greetings cards. Visitors to those websites are looking to shop, to purchase a birthday gift, to start a romance, or to send an anniversary card, therefore your business of selling jewellery has a common interest. With your banner ads placed on such websites you are well positioned to drive targeted traffic to your website. With a simple click of your banner ad the visitor can now purchase a beautiful piece of jewellery to send along with an anniversary card. Whatever the nature of your business, professionally designed banner ads, particularly when placed on websites with related web content make excellent promotional sense. Banner ads placed on websites without a common interest, will still provide you with the advantage of greater visibility, banner ads ‘spread the word’, a key factor when promoting your business. Often a well-designed banner ad acts as a reminder or prompt. Internet users will encounter your banner ads whilst seeking other products/services, and your banner ad might well capture their interest for a number of reasons. Whilst the traffic you receive as a result of advertising your banner on websites without common interest will not be targeted traffic, it should still prove to be a successful way to increase traffic generally, and further extend the probability of increasing profit.
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Where can I find web publishers who will publish my banner ads on websites with a common interest?
Advertising Marketing Affiliates Services/Programmes are the perfect solution to having your banners published on websites with a common interest. Affiliate Programmes are generally made up of both Advertisers and Publishers. All Advertisers who join the programme upload a number of banner and button creatives, which are then made available to publishers. Publishers place a small piece of code into the body of their web page, which displays advertiser banners. For the publisher, commission is earned for leads and sales. The Publisher is keen to earn commissions, and is therefore careful to place banner advertisements which visitors to their websites will be interested in. Publishers can not benefit by simply placing surplus, irrelevant advertising on their websites because visitors will not want to ‘click’. For example: A publisher who owns a website selling children’s clothing, will publish banners associated with children, possibly children’s shoes, or toys etc. A publisher would not benefit by placing banners on a children’s clothing website which advertises plots of land for sale. Therefore publishers will always work towards the factor of ‘common interest’ because it quite simply benefits the publisher. The actions of the publisher, in his quest to earn commissions automatically benefit the advertiser. When your banners are published on websites with a common interest, you are in an ideal position to drive targeted traffic to your products and/or services.
For a list of Advertising Marketing Affiliates Services which can help you get started with having your banners published on websites with common interest related content click here.
You can also seek publishers of websites with related web content by simply using a search engine. Enter a keyword or phrase, which relates to your products/services in any search engine and study the returned results. Using jewellery, here is an example of the keywords or phrases you might enter in to a search engine. Jewellery, gifts, greetings, cards, occasions, celebrations, perfect gift ideas…and so on. Such terms will generate websites with a common interest. You can then approach these websites regards having your banner published on them. You will also find along the way, directories offering lists of jewellers, card manufacturers etc., which will again point you in the right direction towards having your banners published on websites with related content.
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Wow fast off the mark.