Banner Ad Design - know your banner ad - banner ad design information - bip banners banner ads design for web advertising
 At Bip Banner Ad Design we want to design banner ads which will encourage Internet users to click on your banner ad and be transferred to your website. Banner Ads are quite simply images which are assigned a hyperlink to a URL. Your banner ad design will not carry this hyperlink. The hyperlink will be assigned by the webmaster of the website which is displaying your banner ad image.
What is important to Bip Banners is the banner ad image which is produced. Your banner ad design is the crucial beginning to your banner ad campaign. Your banner ad design must be creative, informative and portray a professional image of your business. Banner design is all about creating an image, which when presented on a website as a banner ad, will entice visitors to click through to your website where they will be able to view your products and services.
Banner ads have the same purpose as ads displayed in newspapers and magazines, the difference is that with web banner ads comes interactivity and movement. Unlike ads displayed in newspapers and magazines, a web banner ad is interactive, a simple click of a mouse, takes the viewer directly to the products and services of interest to them. Ads in newspapers and magazines are always static, they have no movement, unlike a web banner ad which can be designed to move, and increase the possibility of catching a viewer’s eye. A banner ad design which has movement is created as an animated image.
At Bip Banners we design animated banner ads in animated gif format. A static banner design is a still image, with no movement. At Bip Banners we design static banner ads in gif or jpeg format. These formats are standard formats which are used to upload images to the web. 
Like all banner ad design services, we at Bip Banners rely on you to inform us about your business. We can’t pretend to know your business, or what aspects of your business or services you wish to promote at any given time. We need you to tell us. What we can do is give you a few tips in order help you make decisions about your banner design.
 It’s always a good idea to incorporate your Logo into your banner design. It is not essential, but if you have a Logo on your website, incorporating it into your banner design helps visitors to recognise immediately, that having clicked your banner ad, they have indeed arrived at the correct website. It is instant recognition. Also remember that a banner ad is an image. Images on the web can be taken and used by others. You have paid for your banner design, if you incorporate your Logo or your URL into your banner design, your banner ad is not any use at all to anyone who might want to take it. It’s a good way to avoid image theft.
If you have images and or artwork available which visually project your products and services, use them in your banner ad design. Good images and artwork add both interest and information to your banner design. At Bip Banners we can do a number of things with your existing images and artwork, which can create added interest and make your banner ads more visually attractive. Even if your images are not of a particularly high standard, we at Bip Banners can improve quality, and use them creatively. Images and/or artwork can be sent easily by email attachment for incorporation into your banner ad design.
Think about what it is you want to say. Long sentences can take time to read. A few short sentences, or well chosen words tend to work best. When deciding on a static banner design, it is important to remember that a static banner ad provides just one frame, use that frame well. The banner size you choose for your banner design, will limit the amount of text you can include. For example a static half banner design (234 x 60 pixels) will allow you less space than a static full banner design (468 x 60 pixels). If you wish to include a large amount of text, combined with your logo/images/artwork, consider opting for a larger banner size. Animated banner ads, usually designed using two of three frames allow you more space for your logo/images/artwork and your text. So think about what you want to display and say, then think about which size banner animated or static, will allow you to do this to the best effect.
Think about colours. Do you want your banner design to be strong, bold and bright, or would you prefer your banner ad to be slightly more subtle and sophisticated? Do you want your banner ads to match/compliment your Logo/images/existing artwork? Will you want the colours on your website to be incorporated into your banner design in order to present continuity?
Banner Ads which carry words such as ‘order now’, ‘buy now’, ‘click here’, ‘join now’ tend to achieve a higher click through rate. It is always worth considering words which are inviting.
Remember your banner ad is all about transferring an online message. Think about the message you want to send out.
At Bip Banners we listen to what you tell us regarding your banner ad design, then we do the very best we can to incorporate all of your requirements into your banner ads. And of course, we’re available throughout the design of your banner to offer ideas and suggestions in order to achieve the best possible results for you. Our Order, View, Buy when delighted structure, provides you with every opportunity to ‘play’ with your sample banner design, and ensures you pay nothing until you are completely satisfied with your new banner design.
When you have your new banner ads, you will be looking to place them on websites. There are a variety of ways in which you can get your banner ads displayed and we have compiled a list of Banner Advertising Resources to help you get started. There are many ways in which you can get your banner ads placed on websites FREE, these are banner exchange programmes. You can find more about banner exchange programmes by clicking here. It is particularly important when using banner exchange programmes that your banner weight conforms to their requirements. Find out what these requirements are before getting your banners designed. Be sure to tell your banner designer this maximum weight requirement, so your banner design can be created within such weight specifications. The weight is in Kilobytes. Most banner exchange programmes have a limit of 12 to 16k. The weight of your banner design is also important generally, as the weight of your banner design determines how long it will take to download your banner to a web page. You need your banner ad to download quickly in order to ensure that the website which is publishing your banner, does not suffer slow download speed as a result of your banner. Some banner exchange programmes who serve your banners, might only count your banner view if the visitor stays on the publishing website long enough for the banner to completely download. If the visitor leaves the publishing website before your banner has been fully downloaded, your banner server (exchange programme), might not be able to count it as a banner view. Banner exchange programmes, whether they are free or not, generally provide statistics which will help you to determine your banner impressions (how many times your banner has been displayed) and how many click throughs your banner ad has received. At Bip Banners we design our banners to download in less than 2 seconds using 128k speed or faster. Although we design banners to download quickly, it is still important that you provide us with any specific weight requirement, so we can ensure that your banner design will be accepted by the banner exchange programme you wish to use.
Click throughs do not necessarily result in conversions. When looking for a return on investment (ROI) it is important to consider attracting targeted traffic to your website. Banner exchange programmes tend to display your banner ads on all websites within that programme, regardless of the subject area of those websites. This is particularly common with free banner exchange programmes. What often occurs, is a website selling shoes, might be displaying your banner in rotation, but if you are selling tropical fish, which has no common interest with shoes, it is unlikely you will secure a click through, and if you do, it is unlikely that it will result in a conversion. The visitor was looking for shoes, not tropical fish. However if your banner ad is placed on a website selling shoes, and you are selling shoe care products, a common interest exists. You are then more likely to get a click through, and a conversion. Placing your banner ads on websites with a common interest, is a good way to reach targeted traffic. Targeted traffic is click throughs from visitors who are particularly looking for your products and services. If you are selling tropical fish, look to advertise on websites about fishing, websites which produce literature on tropical fish, tropical fish supplies, fish tanks etc. Aiming for targeted traffic is the best way to achieve a higher ROI from your banner design.
You can use FREE Banner Exchange Programmes to have your banner ads placed on websites.
You can use Banner Server Programmes. Banner ads are generally sold in blocks of 1,000 page impressions. This means you will pay a set price for your banner ad to display 1,000 times. The price you pay for your banner ad impressions varies and it’s well worth you taking a little time to shop around for the best prices and services.
You can pay for Clicks. Some Banner Server Programmes offer a pay for clicks service. You pay for a fixed amount of clicks. The campaign runs until the total number of clicks you have purchased is reached.
You can use Affiliate Programmes to place your banner ads.
Some websites will allow you to place your banners for a flat annual/monthly fee.
Click here for more information on how and where to get your banner ads placed on websites.
You would be wrong to judge your banner ad design performance or effectiveness on click throughs alone. Banner ads create awareness. A good banner ad design will make people aware of your products and services. Good banner ads do get noticed, and when visitors encounter them, they become aware of your business, and your services, every time someone views your banner ad an introduction is made. A mental association is made. Even existing clients who see your banner ads are often reminded of their association with you, this helps to encourage or remind your clients to bring repeat business regardless of whether or not they click your banner ad at the time of viewing it. Use your banner ads to raise brand awareness, to reinforce brand recognition, and encourage new or return visitors to your website.
Beware of displaying the same banner ads too frequently. It is important to have a variety of different banner ad designs, several banner ads promoting various aspects of your business helps to prevent banner exhaustion. This happens when visitors constantly see the same banner ads over and over
again. A point is reached where they become bored and complacent with that banner ad. As visitors become tired of seeing ‘that’ banner again they are less likely to click that particular banner ad. Using a variety of different banner ad designs helps to reduce the risk of your banner ads fading into the background.
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Just one word
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Stunning design, simply stunning...